Planning - Demographics (Location) - Justin Timberlake

Location

This information shows the popular locations where Justin Timberlake's music is played. The most popular country is America and the most popular city is New york. Evidently, Justin Timberlake's main target audience is based in New York in America. However, it is important to remember than he operates on a global scale which shows how wide his audience actually is. It would be good for Justin Timberlake to relate to this audience as it will keep them interested and attracted to his music.

In our music video for our coursework, I think that that we need to keep in mind the location of our target audience so we can relate to them and ensure that we obtain high views.

Miley Cyrus - "We Can't Stop" - Music Video

Planning - Analysis of Chosen Music Video

Planning- Analysis of Madonna

Planning - Motifs in Music Videos

Planning - Characteristics of Music Videos.

Characteristics:

• Generally music videos are between 3-5 minutes long. 
• Songs that are longer usually get compressed, so MTV can play more videos. 
• There are anomalies from the 60's and 70's ( Bohemian rhapsody). 
• Music videos demonstrate genre characteristics (eg. stage performance in metal video).
• There is a relationship between music and visual.

Planning - Controversy

Controversy

Controversy has risen significantly in the music video industry. It is a modern strategy employed by record companies for artists in order to increase the sales of the artist and to create a memorable video which will entice and keep the audience watching the video. Consequently, the more views it has, the more money they make, hence why controversy has become such a vital aspect of music videos. In addition to this, by having a controversial music video, the public as well as channels such as MTV continue to talk about it, spreading the word effectively promoting/advertising the music videos. However, record companies need to ensure that the controversial topics they include are up to date as controversial issues change over time rapidly due to the amount of controversial issues in the world. Despite some videos being negative, they still maintain high views and publicity.

 Madonna - Like a prayer is one of the most controversial music videos of time. This video was banned from MTV and she was fined for the video. This video is controversial because her relationship with Jesus, who also appears to be black, is seen to be intimate and she sexually objectifies herself with her clothing in the church, a religious place. Moreover, the lyrics can also be interpreted in a sexual reference as a well as its original reference.

 Miley Cyrus - Wrecking Ball is the most recent controversial music video currently viewed. This is due to the fact that she is an icon to many young girls because of her character role 'Hannah Montanna' and her new video, Wrecking Ball, sees her throughout the film naked and referencing to sexual motives in her actions. This can be seen as an influence to young girls, going against the norms of society.

Rihanna - S&M is also a very controversial music video as it again has a heavy reference to sexual activity in a negative aspect. Sadomasochism is the giving and/or receiving of pleasure—often sexual—from acts involving the infliction or reception of pain or humiliation. The abbreviation S&M is often used for sadomasochism and it seems that Rihanna is promoting this in her video and lyrics. This is against the norms of society as sadomasochism is disregarded in society.