Planning - Summary of Planning

Planning - Lip Syncing

Planning- Calendar

Celtx- Master catalog

This is our master catalogue of aspects that need to be considered and organised. 

This is an over view of Ben's character, who plays Emily's Boyfriend.

Ciaran is the main character in our music video he will be playing Justin Timberlake.

 A car will be one of our props used in the music video.

Justin Timberlake main prop in the music video will be a hat. 

Planning - Concept Art - Digipak

This is a digipak for our artist Justin Timberlake, for his new song Tunnel Vision.

Planning - Concept Art - Webpage

This is a copy of our artist Justin Timberlake's webpage. 

Planning - Concept Art - Music Video

This is a sketch of what our music video should look like, however this is subject to change. The purpose of this is to provide the audience with an overall idea or feel of what the music video will be about.

Planning - Mind Maps

Planning - Reaching out to Target Audience



We have posted the link of the survey on Facebook. We have done this so that we can reach out to a large number of our target audience at once. The benefit of having a survey on facebook is that anyone can view it is not only restricted to a certain number of people; seeing as our nysuc video is targeted to teenagers facebook is a good way of reaching to them as a large number of teenagers use facebook frequantly. We can then get information about what they like within music videos in large quantitys which will help the results be more precise.

Planning- Interview

Planning- Interview

Planning- Interview

Planning- Analysis of Artist Website

Planning- Analysis of Artist Website

Planning - Demographics (File Sharing) - Justin Timberlake

File Sharing

This information shows the popular locations where Justin Timberlake's music has been shared through different files. The most popular country is America followed by the United Kingdom. Evidently, Justin Timberlake's main target audience is based in America. However, it is important to remember than he operates on a global scale which shows how wide his audience actually is. This enables people to file share his music.

In our music video for our coursework, I think that that we need to keep in mind the methods of file sharing as well as the locations where file sharing is acceptable. 

Planning - Demographics (Age Distribution) - Justin Timberlake

Age Distribution

This shows the demographic of age distribution for our chosen music artist, Justin Timberlake. The table and graph shows that the most popular age distribution is 18-24 followed by 25-35, with the majority of the target audience being female. It is clearly evident that the target audience for Justin Timberlake are young women between the ages of 18 and 35. Although other people from different ages, male and female, listen to Justin Timberlake, it is important that he focuses on them and relates the music video and narrative to the target audience as they will understand it and buy/watch the song.

This information will enable our group to focus on a particular target audience and be able to relate to them. It will be beneficial if our group focus on the target audience in the ages of 18-35. These are young adults who will be able to relate to the narrative and enjoy the music video, allowing our group to receive high views.

Planning - Demographics (Fan Base) - Justin Timberlake

Fan Base

This shows the demographic of the Fan Base for our chosen music artist, Justin Timberlake. The graph shows that the most popular social fan base for Justin Timberlake is Twitter where he has 38.5K fans. It is clearly evident that Twitter is the most popular way for celebrities to gain followers and fans. Many people follow Justin Timberlake and it is important that he focuses on them and relates the music video and narrative to the target audience as they will understand it and buy/watch the song. It is a good way for fans to stay in touch with their chosen music artist as there are many ways which they can do this socially.

This information will enable our group to focus on a particular social fan base and be able to relate to them. It will be beneficial if our group focus on the different social networks where fans can follow their artist such as Twitter and Facebook. 

Planning - Demographics (Popular Social Networks) - Justin Timberlake

Popular Social Networks

 

This shows the demographic of Popular Social Networks for our chosen music artist, Justin Timberlake. The graph shows that the most popular social network is SoundCloud evidently as it has the most plays followed by LastFM. Although Youtube is popular, it does not have the most plays. It is clearly evident that the target social networking site is SoundCloud for Justin Timberlake. Although most people listen to Justin Timberlake on sound Cloud, it is important to remember that Youtube is the biggest Social Networking site.

This information will enable our group to focus on playing our video on the most popular social networking sites. 

Planning - Demographics (Location) - Justin Timberlake

Location

This information shows the popular locations where Justin Timberlake's music is played. The most popular country is America and the most popular city is New york. Evidently, Justin Timberlake's main target audience is based in New York in America. However, it is important to remember than he operates on a global scale which shows how wide his audience actually is. It would be good for Justin Timberlake to relate to this audience as it will keep them interested and attracted to his music.

In our music video for our coursework, I think that that we need to keep in mind the location of our target audience so we can relate to them and ensure that we obtain high views.

Miley Cyrus - "We Can't Stop" - Music Video

Planning - Analysis of Chosen Music Video

Planning- Analysis of Madonna

Planning - Motifs in Music Videos

Planning - Characteristics of Music Videos.

Characteristics:

• Generally music videos are between 3-5 minutes long. 
• Songs that are longer usually get compressed, so MTV can play more videos. 
• There are anomalies from the 60's and 70's ( Bohemian rhapsody). 
• Music videos demonstrate genre characteristics (eg. stage performance in metal video).
• There is a relationship between music and visual.

Planning - Controversy

Controversy

Controversy has risen significantly in the music video industry. It is a modern strategy employed by record companies for artists in order to increase the sales of the artist and to create a memorable video which will entice and keep the audience watching the video. Consequently, the more views it has, the more money they make, hence why controversy has become such a vital aspect of music videos. In addition to this, by having a controversial music video, the public as well as channels such as MTV continue to talk about it, spreading the word effectively promoting/advertising the music videos. However, record companies need to ensure that the controversial topics they include are up to date as controversial issues change over time rapidly due to the amount of controversial issues in the world. Despite some videos being negative, they still maintain high views and publicity.

 Madonna - Like a prayer is one of the most controversial music videos of time. This video was banned from MTV and she was fined for the video. This video is controversial because her relationship with Jesus, who also appears to be black, is seen to be intimate and she sexually objectifies herself with her clothing in the church, a religious place. Moreover, the lyrics can also be interpreted in a sexual reference as a well as its original reference.

 Miley Cyrus - Wrecking Ball is the most recent controversial music video currently viewed. This is due to the fact that she is an icon to many young girls because of her character role 'Hannah Montanna' and her new video, Wrecking Ball, sees her throughout the film naked and referencing to sexual motives in her actions. This can be seen as an influence to young girls, going against the norms of society.

Rihanna - S&M is also a very controversial music video as it again has a heavy reference to sexual activity in a negative aspect. Sadomasochism is the giving and/or receiving of pleasure—often sexual—from acts involving the infliction or reception of pain or humiliation. The abbreviation S&M is often used for sadomasochism and it seems that Rihanna is promoting this in her video and lyrics. This is against the norms of society as sadomasochism is disregarded in society.

Planning - 1980's vs 1990's Hip-Hop

1980's & 1990's Hip-Hop

1980's Hip-Hop

Hip - Hop first started taking off in the 80's. 80's Hip-Hop was largely about the standard of life which the artists grew up with. The music videos for 80's Hip-Hop was seen as controversial because it showed a way of life which other people did not want to see, such as people urinating in the street shown in the song 'the message'. They also spoke about social problems such as racism, this was a problem for people at the time because people wanted to believe that they had moved past racism and wanted to ignore the fact that it still existed.

 

1990's Hip-Hop

Hip-Hop in the 90's was very different to the Hip-Hop of the 80's. The 90's introduced artists such as Snoop Dogg, Dr Dre, 2-pac, Notorious B.I.G etc. The artists of 90's Hip-Hop music was controversial because they were all about participating in activities which were taboos frowned upon by the rest of the public. In their songs they would glamourize criminal activities such as selling and doing drugs, gangs, firearms etc. They would glamourize these things by suggesting that these activities would bring you money and women.

Where 80's music videos showed the way of life which the artists lived, the artists would suggest that they would to get away from that way of life and live a better standard of life. The 90's music videos implied that the artists enjoyed the way of life they lived and was seen as trying to encourage more people to join the same life as them.

Planning - The Birth of MTV

This is the first music video played on MTV. (Buggles - Video killed the radio star)

The birth of MTV on August 1st, 1981 changed the way the music industry operated. MTV stands for Music TeleVision. The birth of MTV allowed them to play music videos all the time and this opened up the market, allowing every music artist and band to have a promotional video. The first song played on MTV was Buggles - Video killed the radio star.


Music artists benefited from MTV as they would have their song and video played repeatedly to the audience and MTV would benefit as the artists would pay them to play their video and song.

MTV was extremely popular at the time and has now evolved in to multiple channels all part of MTV such as MTV Base, MTV Hits, MTV Dance etc.
In addition to this, MTV every year have an award ceremony to celebrate the most popular/successful music videos called The VMAs (The Video Music Awards).

This is the logo for MTV

Planning - 1970's Glam Rock

The 1970's Glam Rock

The 1970's was the era of Disco music and 'Glam Rock'. This whole genre is seen as controversial because of the style of the artists and the dance moves. They were perceived as being feminine and sexual.

 The style of the genre was very feminine which lives up to the stereotype of homosexuals as they are seen as very feminine. During the 1970's it was still seen as un-acceptable to be gay, so artists such as Queen produced songs like 'I want to break free' which implied that they were homosexual but they did not actually perform any homosexual acts or say that they were homosexual. This was so that they could 'come out of the closest' but if anyone treated them differently for it then they could protect themselves by saying that they never actually said they were gay.

This is an image of Freddie Mercury, the lead singer of Queen. They were seen as controversial due to the songs which they produced at this time, referring to homosexuality.









This video below shows the controversy of the Glam Rock genre. The style of the artists was very feminine e.g. their hairstyle and their clothes. The name of the song is even controversial; its called 'Little Willy'. The Glam Rock genre was open about their feminine style which caused issues as it implied homosexuality and that was seen as a taboo.

Planning - 1960's Promotional videos

The 1960's was where the first promotional videos were used. They were released so the album sales would rise. Also it would keep fans happy and sustain followers.

The Vietnam war started the hippy movement. These were a group of people who were against war and in favour of drugs, sex and peace. At first Hippies were seen as more as they broke the boundaries completely. As they redefined what was normal they changed the taboos and mores. The music videos were controversial as they become really trippy. The yellow submarine was a controversial music video by The Beatles as it insinuated drug use and being 'high'.

Planning - Scopitones 1950's

This is a music video from a scopitone in the 1950's. This video would have been seen as controversial during its time due to the sexual objectification of the women in the background and the women singing. In the times of today, the video would not be seen as controversial as this is part of the norm of the society today.

This is an image of a Scopitone

The 1950's is an important era in terms of the promotions of music videos. Before, most people would go to the cinema to see a music video / film, but that all changed in the 1950's. The 1950's saw a dramatic rise in the number of households owning televisions. As almost every household had a television, it became much easier for people to witness these music videos in their own home at their own comfort. Not only did the 1950's see a rise in televisions, they also began to see a rise in teen culture. As the teen culture began to emerge, their needs became catered for with the release of the Jukebox. The jukebox allowed teens to listen/promote songs whilst taking their money. The teens would pay a nickel to listen and watch the music videos, hence the term nickelodeon. Following this, the release of the Video Jukebox was a big hit. This was introduced by the French who named it The Scopitone. Although the screens were small, large crowds would gather to watch them and see who had the best song or latest music video etc. The controversial thing with the Scopitones was that it allowed for Sexual Objectification of women in videos to be shown.

Nickelodeon" originates from nickel, the name of the American five-cent coin, and Odeon in Paris,symbolic of a very large and luxurious theatre. The phrase "Put another nickel in, in the nickelodeon...", evidently referred to a jukebox or a mechanical musical instrument such as a coin-operated player.

Planning - 1940's Soundies

1940's

1940's are considered the birth of the music video, these first music videos were referred to as 'soundies'. This was the first time where black and white people appeared on the screen together, this was seen as a controversial topic as people had never seen this before and black and whites were separated for the majority of their lives due to racial discrimination. 

This is an image of a black and white couple together, which at the time was controversial because of the racial segregation.




This video shows the controversy within the 1940's. Instead of actually having a black man come on the screen, they would rather show a man with black face paint and exaggerated lips to immitate a black man. This was a very racist thing to do however it was not seen as racist because at the time there was lots of racism within America.

Planning - 1920's The Silent film Era

In the 1920's the first link to a music video was released. However they were not used for promotional methods, they were shown in cinemas. The link between the music video and this is that this would be a silent film with an orchestra playing over them, creating a link between a visual image and sound. Bessie Smith in the 1920's starred in a short promotional film called 'St Louis Blues' which featured her songs. It was so popular it was still shown in the 1930's. This was seen as controversial as it showed drinking and blacks and whites mixing together.