This is a music video from a scopitone in the 1950's. This video would have been seen as controversial during its time due to the sexual objectification of the women in the background and the women singing. In the times of today, the video would not be seen as controversial as this is part of the norm of the society today.
This is an image of a Scopitone
The 1950's is an important era in terms of the promotions of music videos. Before, most people would go to the cinema to see a music video / film, but that all changed in the 1950's. The 1950's saw a dramatic rise in the number of households owning televisions. As almost every household had a television, it became much easier for people to witness these music videos in their own home at their own comfort. Not only did the 1950's see a rise in televisions, they also began to see a rise in teen culture. As the teen culture began to emerge, their needs became catered for with the release of the Jukebox. The jukebox allowed teens to listen/promote songs whilst taking their money. The teens would pay a nickel to listen and watch the music videos, hence the term nickelodeon. Following this, the release of the Video Jukebox was a big hit. This was introduced by the French who named it The Scopitone. Although the screens were small, large crowds would gather to watch them and see who had the best song or latest music video etc. The controversial thing with the Scopitones was that it allowed for Sexual Objectification of women in videos to be shown.
Nickelodeon" originates from nickel, the name of the American five-cent coin, and Odeon in Paris,symbolic of a very large and luxurious theatre. The phrase "Put another nickel in, in the nickelodeon...", evidently referred to a jukebox or a mechanical musical instrument such as a coin-operated player.
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