Evaluation - Emily Tufano

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For our media project we decided to choose Justin Timberlake as our artist. During our music video for Justin Timberlake’s new song ‘Tunnel Vision’ we had aspects of our media project that developed and challenged forms and conventions of real media products. Such as having sexually objectifying shots in our music video such as close ups of lips and eyes when Justin was singing. We also have shots of a female posing in a sexually objectifying way while being dressed in a red top which insinuates lust. This is common in media products, and it was mentioned within our target audience expectations of what Tunnel Vision should be like.

While watching our music video you will see a narrative throughout. However, the narrative will be broken up by having shots of Justin singing. This is common in music videos as it engages the audience and keeps them interested by having a narrative, though by adding clips of Justin singing it breaks up the music video and gives fans an opportunity to see their star sing their new song.

To keep Justin up to date and in the spot light we needed to keep his music video different from previous work, to keep the fans interested and the media interested. Therefore, we decided to show Justin’s dark side. We achieved this by turning him into a stalker, who is stalking a woman in a relationship. This challenges forms and conventions of real media texts as most media products want to show their artist in a ‘clean cut’ manner which distances them from previous mistakes.

How effective is the combination of your main product and ancillary texts?

I believe that the combination of our main product and the ancillary texts work well together as there is a current theme without. As our music video goes down quite a dark route and is mainly based on obsession and stalking we have tried to continue this theme throughout our ancillary work. Our CD artwork shows Justin looking mysterious with a hat on and him look down. This is a common pose for Justin in the photos shown in his web page, it adds a element of mystery which can be related back to the film.

What have you learned from your audience feed back?

Audience feedback gave us valuable knowledge into what went well and what did not. We filmed people that fitted the target audience criteria (teenagers) and they gave us their views on the music video. The overall response was positive with the audience saying that they liked how we added a twist to Justin’s image and made him mysterious and aloof. On the other hand, there were a few improvements suggested these were that we needed more rapid cuts as we seemed to have repeated a few shots more than once. We took this on board and decided to take more shots to add in.

How did you use media technologies in the construction and research, planning and evaluating stages?

Media technologies were vital in the construction and research, planning and evaluating stages of our project. Without media technologies we would have not been able to create our music video or ancillary texts. In the construction and research stages we used media technologies such as Premier, Wix, Garage band, green screen, Photo shop. Premier was used to edit our music video and turn it into the final piece. Without Premier we would have not been able to create the music video. Green screen also helped with the making of the music video process as we used the green screen to add effect which makes our music video much more professional. Wix was used to create our website for Justin, this enabled us to maximise media coverage and consequently sales as fans were able to keep up to date with Justin’s latest news via the website. Photoshop was used to edit photos of Justin, without the use of photo shop our photos would have not been as eye catching and proficient. During the planning and evaluation stages the media technologies used were Survey monkey, Facebook, Prezi. Survey Monkey is an online media technology which allows the user to create surveys. By creating surveys it helped in the planning and evaluation stages as we could get responses from our target audience on what they wanted Justin to be like in the music video. Therefore, we could create a music video that our target audience wanted. Facebook was used firstly to allow people to take our survey and secondly used to promote our music video. Prezi, was used to create presentations that documented various aspects of planning, evaluation and construction. Prezi’s were made to show audience feedback, target audience information, media technologies used.